Recently Santa Cruz skateboard and NHS Inc. celebrated 40 years of skateboarding. A new era of skateboarding started when Richard Novak, Doug Haut, and jay shuirman founded NHS. Inc. back in 1973. They belong to a small town in California State, Santa Cruz. Under this company, they have started Santa Cruz Skateboard, which is considered a legendary brand in skateboards. This company also sponsored some of the legendary skaters of history and also some iconic graphics for skateboards. (See also: Santa Cruz Longboard Brands).
40 Golden Years of Success
Logo of Santa Cruz
Santa Cruz Culture
In the history of the skateboard, no other name can claim such a big part and also what culture Santa Cruz made. Santa Cruz is one of the original manufacturers of skateboards and many other products that they are working for a long time. Another remarkable moment in Santa’s History is their achieved awards. They won all these legendary titles in the 1980s.
- Street on Fire
- Speed Freaks
- Risk it
- Wheels of Fire
After the long-term success, the Santa Cruz decided to continue the tradition and make their business more advanced and updated according to the technology. So, they started making outstanding videos on skateboarding by different riders. Their classic videos are like:
- Out There
- Right to Exist
From these videos, people learn the tactics and techniques of how to ride a skateboard for fun and professional purposes. All these videos are uploaded to the YouTube for free. They have made their channel on YouTube and upload videos of different riders riding skateboards professionally and dangerously as well.
Hand in hand with its videos, Santa Cruz is also single-handedly responsible for finding and nurturing some of the most revered names in professional skateboarding.
Remarkable Icons of Santa Cruz
Being professional skateboards manufacturers, Santa Cruz always published some remarkable and unique iconic graphics embedded on the skateboards. Their outstanding, unique icons include:
- Eric Dressen
- Jason Jessee
- Tim Brauch
- Rob Roskopp
- Tom Knox
- Christian Hosoi
Including all these, there are many other graphics of Santa Cruz Skateboards, but these are the professional ones.
Santa Cruz and Love of Skateboards
Santa Cruz Skateboards Art and Big Legacy
Santa Cruz Skateboards held an Art Show on Saturday, July 5th at the Prey for Art Gallery in beautiful Santa Cruz, California to display the last 30 years of Santa Cruz Skate History. Featured were the artistic stylings of Jim Phillips, Johnny Mojo, Nathan Carrico, Kevin Marburg, Demetrie Tyler, Tosh Woods and many more.
A collection of skate art from 1973 has been shown up in the museum. Because early years of Santa Cruz skateboard were the most historic and memorable years. Santa Cruz is one of the old company in the business of skateboard and continues to produce great stuff. First produced skateboard by Santa Cruz was in 1973.
Another brand with the name of independent Truck was also created after a while, but before that, a prototype of stoker truck was built by Fausto Vitello and Eric Swenson in 1978. They were working as mechanics in racing unit of Harley Davidson. They decided to use their talent and skills to develop an automotive kind of skateboard truck with suspensions. Both Eric Swenson and Fausto Vitello have passed away, but what they have created brings a revolution in skateboarding field as their legacy and its impact on skateboarding like no other.
Those days were not very ideal for skateboarding because there were fewer participants but the company’s growth was continuous. According to Bob Denike, NHS president, and chief executive officer. The company employs about 95 people in an old cannery in the Bright Sea area of Santa Cruz. It’s been ten years that half of the employees didn’t leave the company and still working within to make it great.
In 1974 Anthony Roderick approached with an idea of precision bearings and the urethane wheel. This idea worked instantly and spread like a storm. Road rider wheels funded the development of Santa Cruz and the rest, as they say, is history.
Santa Cruz Early Advertisement and Graphics
In early days, to advertise the branding of the company a shirt was designed with Team Santa Cruz on top of all the surfers who were with and for those who were representing the company. They were handmade T-shirts for all team. Steve Olson was the famous name in 1978, he was a versatile skater and inspiring. He was famous because of his on and off boarding style due to his style and also for his graphics of checkerboards. He, with Devo and Marina Skate Park on inaugural year of MTV in 1980.
In recently established NHS museum, every corner is filled with original hand-drawn designs and decks. There are some photos which tell the whole story of skateboarding. Steve Alba’s voodoo board, Jeff Grosso’s toy box graphics, and Jeff Kendall’s pumpkin board are on every collector’s wish list.
The illusory Jason Jessee was the most famous and inspiring skateboarder of history. His graphics were the legends in whole time including mermaid and Neptune. Those were considered the best graphics produced by Santa Cruz Skateboards.
Santa Cruz Merchandise
Santa Cruz is not only famous for their manufacturing of Skateboards but also they now opened their own merchandise in which they offered their fans printed T-shirts, Decks, Jackets, bearings, bottoms, snowboards, grip tape, surfboards and many others are listed below:
- Safety clear
- T-shirts and Tops
- Bags and Packs
Bob Denike is the president of NHS and has been interviewed about to reveal the history of Santa Cruz. We hope you have loved and cherished their legendary history.